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Salesforce MKT-101 exam is designed for professionals who want to build and analyze customer journeys using Marketing Cloud. Marketing Cloud is a powerful platform that allows businesses to create and manage personalized customer experiences across multiple channels. MKT-101 exam covers a wide range of topics, including building customer journeys, creating email campaigns, managing data, and analyzing results.

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q135-Q140):

NEW QUESTION # 135
Northern Trail Outfitters wants to target all customer who have registered to receive Push Notifications. Their app uses the Mobile Push multiple with Mobile Push SDK.
In which two ways should this segment be created?

A. Using Contact Builder, create a Filtered Data Extension from All Contact where there is a record in MobilePush Demographics.
B. Using Automation Studio, query the_MobilePushDemographics Data View and saved this to a data extension.
C. Using Mobile Studio, create a Mobile Push Filtered List filter on the MobilePush Demographics attribute group.
D. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.

Answer: D

NEW QUESTION # 136
Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout theweek.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?

A. Create more focused segmented lists for messaging.
B. Focus on action-driven subject lines.
C. Add complementary SMS campaigns.

Answer: A

NEW QUESTION # 137
A retail customer expanded their portfolio to include additional product lines in addition to their already popular offerings. They want to give subscribers the ability to unsubscribe via email from the specific subsections while still remaining on the main commercial communications audience. This option will be included in the footer attached to the unsubscribe URL and as an option on their subscription center.
Which model would meet the requirements?

A. Exclusion List with Data Extensions
B. Publication List with Data Extensions
C. Publication List with Lists
D. Exclusion List with Lists

Answer: B

NEW QUESTION # 138
Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option for future confirmations.
Which journey type is best suited to run this test?

A. Single Send
B. Transactional Send
C. Multi-Step

Answer: B

NEW QUESTION # 139
Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout the week.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?

A. Add complementary SMS campaigns.
B. Focus on action-driven subject lines.
C. Create more focused segmented lists for messaging.

Answer: A

NEW QUESTION # 140
......

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