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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q120-Q125):

NEW QUESTION # 120
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais? (Choose 2 answers)

A. File Drop Starting Source
B. %%BASEFILENAME_FROM_FILEDROP%%
C. Scheduled Starting Source
D. %%BASEFILENAME_FROM_TRIGGER%%

Answer: B,C

Explanation:
This allows you to specify the exact name of the file when running the automation. The File Drop Starting Source is an automation activity that allows you to specify the source of the File Drop as either a Scheduled or Manual event. This allows you to control when the data is imported from the Enhanced FTP file.

NEW QUESTION # 121
Northern Trail Outfitters received a complaint todayfrom a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation.
What could be the reason the customer received the email through MCC?

A. The Email Opt Out field needs to be added to the Contact Page Layout.
B. Email Opt Out is only updated if the send originates in Salesforce.
C. The previous send's user needed to have edit permissions in Salesforce,
D. The previous send used Email Address as a Subscriber Key.

Answer: D

Explanation:
Explanation
The subscriber key is a unique identifier for each subscriber in Marketing Cloud. It is used to track subscriber preferences,behaviors, and attributes across channels and business units. If the previous send used email address as a subscriber key, it would not match the subscriber key in Sales Cloud, which is usually the contact or lead ID. Therefore, the email opt out status would not be synchronized between Marketing Cloud and Sales Cloud, and the customer could receive an email through MCC even after unsubscribing from the previous send. References:https://help.salesforce.com/articleView?id=sf.mc_co_subscriber_key.htm&type=5

NEW QUESTION # 122
Northern Trail Outfitters wants to its emails to be redirected to Marketing Cloud server* for processing.
Which configuration setting should the consultant recommend'

A. Custom Delivery Profiles
B. Private Domains
C. Sender Authentication Package
D. Reply Mail Management

Answer: C

Explanation:
This setting allows the consultant to verify the sender's identity and configure the incoming email settings.
Reference: https://help.salesforce.com/articleView?id=mc_es_sap_overview.htm&type=5 To redirect its emails to Marketing Cloud servers for processing, Northern Trail Outfitters should use a Sender Authentication Package. A Sender Authentication Package is a feature that allows marketers to authenticate their email sends with their own domain and branding, instead of using Marketing Cloud's default domain and branding. This will improve email deliverability and reputation, as well as provide more control over email settings and preferences. References: https://help.salesforce.com/s/articleView?id=sf.
mc_es_sender_authentication_package.htm&type=5

NEW QUESTION # 123
Northern Trail Outfitters wants to use Marketing Cloud to send notifications to customers when their orders are ready for in-store pickup.The notifications can be either SMS or email depending on their communications preference.
How should the consultant set this up?

A. Create an Outbound Message in MobileConnect with AMPscript in body to trigger an email confirmation as a fallback.
B. Journey Builder Transactional Send Journey.
C. Journey Builder multi-step journey with an API entry event and a decision split.
D. Automation with a Send SMS and Send Email activity in separate consecutive steps.

Answer: C

Explanation:
Explanation
To send notifications to customers when their orders are ready for in-store pickup via SMS or email depending on their communications preference, Northern Trail Outfitters should use a Journey Builder multi-step journey with an API entry event and a decision split. A Journey Builder multi-stepjourney allows marketers to create personalized customer experiences across different channels and platforms. An API entry event allows marketers to inject contacts into a journey based on real-time events or data from external systems, such as order status updates. A decision split allows marketers to route contacts to different paths or activities based on their attributes or behaviors, such as communications preference. References:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_builder.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_jb_api_event.htm&type=5https://help.salesforce.com/s/articl

NEW QUESTION # 124
Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations.
Which statement is correct regarding the Business Unit functionality within Marketing Cloud?
Choose 2 answers

A. Business Units can have more than one parent Business Unit.
B. Business Units can mirror an organization's operational structure.
C. Subscribers can only appear in one Business Unit.
D. Business Units can share information with other Business Units.

Answer: B,D

NEW QUESTION # 125
......

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